The Sales Manager is responsible for driving room, banquet, and F&B revenue for a Divani Collection hotel in Athens, with a strong focus on Corporate, Leisure Groups, and MICE segments. The role includes proactive sales activities, account management, contract negotiation, and close collaboration with the Sales, Revenue, Marketing, and Operations teams to achieve budgeted targets. The Sales Manager leads and aligns the hotel’s Sales and Reservations teams to ensure full alignment with market trends, client requirements, and commercial strategies, while delivering sustainable revenue growth and high levels of guest satisfaction.
Leadership & Team Alignment
• Lead, motivate, and align the hotel’s Sales and Reservations teams to meet market demands and client expectations
• Ensure full compliance with commercial strategies, brand standards, and agreed sales objectives
• Foster a strong client-focused culture across departments to support repeat and long-term business
Collaboration & Strategy
• In cooperation with the Commercial Director, prepare revenue budgets for assigned segments and develop strategic action plans to drive measurable and incremental sales revenue
• Review and update action plans and financial objectives on a quarterly basis, or as required
• Attend departmental and hotel meetings as necessary
• Work closely with Revenue Management to optimize pricing, availability, and sales strategies
• Coordinate with Marketing on promotional campaigns and brand positioning
• Liaise with Operations to ensure the smooth execution of group, event, and VIP business
• Collaborate with all hotel departments to ensure a seamless guest experience that supports repeat business
Sales Administration & Reporting
• Prepare sales forecasts, activity reports, and account production analyses
• Maintain accurate client profiles and sales activity records in PMS and CRM systems
• Ensure all contracts, RFPs, and agreements comply with brand standards and hotel policies
Sales & Revenue Generation
• Proactively solicit and develop new business within Corporate, Leisure Groups, and MICE segments
• Manage, retain, and grow a portfolio of local and international accounts
• Prepare, negotiate, and close corporate and group contracts in line with the approved revenue strategy
• Achieve monthly, quarterly, and annual room night and revenue targets
• Monitor market trends, competitor activity, and demand patterns within the Athens market
• Maintain strong relationships with travel agencies, tour operators, DMCs, PCOs, and corporate clients
• Conduct site inspections and client presentations
• Represent the hotel(s) at trade shows, exhibitions, and networking events
• Minimum 3–5 years’ experience in hotel sales, preferably within a 4★ or 5★ city hotel
• Proven track record in Corporate and Group sales
• Strong knowledge of the Athens hospitality and MICE market
• Experience handling international accounts is an advantage
• Excellent negotiation, presentation, and communication skills
• Strong commercial and analytical mindset
• Excellent communication skills in English (Greek required, additional languages an asset)
• Ability to work independently, prioritize tasks, and meet deadlines
• Results-driven with a proactive and strategic sales approach
• Proficiency in MS Office and hotel PMS/CRM systems
• Satisfactory remuneration package
• Professional development opportunities
